Shenzhen International Jewellery Fair 2026

About the fair

The Shenzhen International Jewellery Fair is China's largest and most successful jewelry exhibition — the most glamorous showcase of the country's finest jewelry design and a window onto next year's jewelry consumption trends. With more than 3,000 stands and over 1,300 exhibitors including 300 well-known international brands, it is the ideal place to meet suppliers face to face and find new products for the coming season at competitive prices, backed by promotional campaigns across mainland China, Hong Kong, Asia and the wider world. Jewelry is one of Shenzhen's top six traditional advantage industries, with more than 2,300 jewelry companies and 2,400+ brands; the city processes and makes jewelry worth around 60 billion yuan a year, employs over 200,000 people, and accounts for 90% of the annual gold and diamond jewelry sales of the Shanghai Gold Exchange and Shanghai Diamond Exchange — making it China's largest city for jewelry manufacturing and trade.

Planning the trip

• Register the badge online. Every major fair issues visitor badges in advance, and on-site registration means queueing on the busiest morning of the show. Registration usually opens one to two months out.
• Check the visa position early. China's entry rules have changed repeatedly in recent years, including visa-free arrangements for a growing list of countries and transit exemptions. Confirm what applies to your passport for this month, and ask the organiser for an invitation letter if a business visa is needed — issuing one is routine.
• Book accommodation before the dates firm up. A large fair fills its host city and rates move accordingly. Cancellable bookings made early cost less than confirmed ones made late.
• Decide which halls before you arrive. The bigger Chinese fairs run to several halls across separate phases, and walking them without a plan burns a day. Shortlist the stands you need and treat anything else as a bonus.
• Plan the follow-up, not just the visit. Business cards collected at a fair convert poorly once you fly home: quotes arrive in patchy English, samples stall, and the time difference eats a day per exchange. Deciding who handles that before you travel is what makes the trip pay for itself.