Shanghai International Personal Care Expo 2026

About the fair

The Shanghai International Personal Care Expo (PCE) is held at the Shanghai New International Expo Centre (SNIEC) with the support of the China Chamber of Commerce for Import and Export of Light Industrial Products and Arts-Crafts (cleaning, cosmetics and personal-care branch), the China Oral Care Products Association, the Shanghai Commodity Association and other professional industry bodies. The show again reached a new high, with more than 50,000 sq m of exhibition space and over 1,200 quality suppliers in the care industry. Exhibits cover more than 60 popular personal-care categories, such as healthcare, mother-and-baby care, disinfection and sterilization, personal hygiene, laundry and cleaning products, tonic and medical goods, and skincare. The expo is expected to draw 50,000 visitors.

Manufacturers making what this fair covers

Factories in our directory whose product lines match this fair. Worth contacting before you book the trip — or instead of it.

Planning the trip

• Register the badge online. Every major fair issues visitor badges in advance, and on-site registration means queueing on the busiest morning of the show. Registration usually opens one to two months out.
• Check the visa position early. China's entry rules have changed repeatedly in recent years, including visa-free arrangements for a growing list of countries and transit exemptions. Confirm what applies to your passport for this month, and ask the organiser for an invitation letter if a business visa is needed — issuing one is routine.
• Book accommodation before the dates firm up. A large fair fills its host city and rates move accordingly. Cancellable bookings made early cost less than confirmed ones made late.
• Decide which halls before you arrive. The bigger Chinese fairs run to several halls across separate phases, and walking them without a plan burns a day. Shortlist the stands you need and treat anything else as a bonus.
• Plan the follow-up, not just the visit. Business cards collected at a fair convert poorly once you fly home: quotes arrive in patchy English, samples stall, and the time difference eats a day per exchange. Deciding who handles that before you travel is what makes the trip pay for itself.