CHINA FISH

About the fair

Given the important role domestic anglers play in China's fishing industry, the Beijing International Fishing Consumer Show (FCS) targets the end individual consumer — unlike the many fishing-product exhibitions in China focused mainly on international trade and export. FCS aims to bring producers and consumers connected to fishing together from across China in one venue and draw public attention to angling. The show is a great chance for participants to meet competitors and customers face to face and an opportunity for foreign companies — including well-known names such as Okuma and Shimano — to promote their brands to the Chinese consumer market.

Manufacturers making what this fair covers

Factories in our directory whose product lines match this fair. Worth contacting before you book the trip — or instead of it.

Planning the trip

• Register the badge online. Every major fair issues visitor badges in advance, and on-site registration means queueing on the busiest morning of the show. Registration usually opens one to two months out.
• Check the visa position early. China's entry rules have changed repeatedly in recent years, including visa-free arrangements for a growing list of countries and transit exemptions. Confirm what applies to your passport for this month, and ask the organiser for an invitation letter if a business visa is needed — issuing one is routine.
• Book accommodation before the dates firm up. A large fair fills its host city and rates move accordingly. Cancellable bookings made early cost less than confirmed ones made late.
• Decide which halls before you arrive. The bigger Chinese fairs run to several halls across separate phases, and walking them without a plan burns a day. Shortlist the stands you need and treat anything else as a bonus.
• Plan the follow-up, not just the visit. Business cards collected at a fair convert poorly once you fly home: quotes arrive in patchy English, samples stall, and the time difference eats a day per exchange. Deciding who handles that before you travel is what makes the trip pay for itself.